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Equator Club turns rare fruit into a trip around the world
by Veronika Fominykhcurated by WeLoveDaily
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Luminar Foundation: Denormalized's Branding and Website for a Charity for Older People
by Denormalized ™curated by WeLoveDaily
…aging can be full of light, warmth, and life – sometimes even fun. We picked Cardinal Fruit, an elegant serif, to balance out logo font choice and overall visual language, bringing…
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The Tropicana Rebrand: A $35M Lesson in Brand Equity
by WeLoveDaily Editorial
…orange, centrally positioned, with a red-and-white striped straw plunged directly into the fruit. The Tropicana wordmark arced across the top in a custom serif script. Below the orange…