Brands

The brands we keep coming back to — curated for craft, consistency, and character.

Aesop

Air France

Airbnb

Home-sharing platform. Bélo mark and the 2014 DesignStudio rebrand; 2022 Categories redesign; Belong framework.

Anthropic

AI safety company building Claude. Quiet, research-first visual identity.

Apple

Consumer electronics company. San Francisco typeface shaped the modern OS visual standard.

Arc Browser

Browser by The Browser Company. Treats browsing as furniture, not a tool.

Bluesky

Decentralized social network. Identity built as a deliberate rejection of platform branding conventions.

Bottega Veneta

When your initials are enough.

Duolingo

Language-learning app. The green owl Duo is the brand.

Erewhon

Figma

Collaborative design tool. Color-plus-geometry brand language.

Glossier

Skin first, makeup second.

Hättke

Korean skincare-bedding brand — beauty, wellness, and sleep.

I AM ITALIANO

Premium chocolate by Sabadì. Packaging that doubles as collectible postcards of Italian cultural icons.

Instagram

Meta's photo + video sharing platform. 2024 rebrand made color the whole brand.

Jacquemus

Jaguar

British luxury automaker. 2024 identity reset was controversial.

Linear

Project tracker for software teams. Speed-first brand language.

Loewe

Spanish heritage leather brand, creative direction under Jonathan Anderson.

Mailchimp

Email marketing platform with the Freddie mascot and a playful cream-yellow identity.

Maleela Rise

Luxury residential property development in Balwyn, Melbourne. Nostalgia meets vitality.

Mas Uniformes

Spanish hospitality-workwear shop celebrating its 75th anniversary in 2026.

Nike

Just Do It.

Notion

Productivity tool. Identity system built on a tight illustration + typography palette.

Oatly

Swedish oat-milk brand. Hand-drawn, typographically chaotic packaging. Jens Müller's school.

Orthofer

Family-owned Austrian pumpkin seed oil producer. Flexible pumpkin-as-mark identity.

Patagonia

We're in business to save our home planet.

Raylo

Refurbished-phone marketplace. Identity system by Koto.

Reggie

Pet food brand with character-driven illustration and packaging. Austin, TX.

Rustico

Restaurant and hotel brand identity. Food-service hospitality.

Six Senses

Reconnect with yourself and the world around you.

Spotify

Music streaming platform, design-forward brand identity, signature green accent.

Stripe

Payments infrastructure. Design-led fintech. The Press brand system.

Sundae

Australian vegan / cruelty-free body care brand. Playful Y2K-inflected packaging.

The Branding People

Mexico City–based branding studio known for systems rooted in structure and clarity.

Think Agency

Digital agency evolved from mobile-first to full-scale digital player. Dubai, UAE.

Toteme

Wardrobe essentials with Scandinavian restraint.

Tropicana

Orange juice brand. Subject of a famous $35M rebrand lesson.

Vercel

Frontend cloud platform. Aesthetic template for modern dev tools.

Volvo

Swedish automaker. Scandinavian minimalist identity. Thor's Hammer headlights.