Brands
The brands we keep coming back to — curated for craft, consistency, and character.
Aesop
Air France
Airbnb
Home-sharing platform. Bélo mark and the 2014 DesignStudio rebrand; 2022 Categories redesign; Belong framework.
Anthropic
AI safety company building Claude. Quiet, research-first visual identity.
Apple
Consumer electronics company. San Francisco typeface shaped the modern OS visual standard.
Arc Browser
Browser by The Browser Company. Treats browsing as furniture, not a tool.
Bluesky
Decentralized social network. Identity built as a deliberate rejection of platform branding conventions.
Bottega Veneta
When your initials are enough.
Duolingo
Language-learning app. The green owl Duo is the brand.
Erewhon
Figma
Collaborative design tool. Color-plus-geometry brand language.
Glossier
Skin first, makeup second.
Hättke
Korean skincare-bedding brand — beauty, wellness, and sleep.
I AM ITALIANO
Premium chocolate by Sabadì. Packaging that doubles as collectible postcards of Italian cultural icons.
Meta's photo + video sharing platform. 2024 rebrand made color the whole brand.
Jacquemus
Jaguar
British luxury automaker. 2024 identity reset was controversial.
Linear
Project tracker for software teams. Speed-first brand language.
Loewe
Spanish heritage leather brand, creative direction under Jonathan Anderson.
Mailchimp
Email marketing platform with the Freddie mascot and a playful cream-yellow identity.
Maleela Rise
Luxury residential property development in Balwyn, Melbourne. Nostalgia meets vitality.
Mas Uniformes
Spanish hospitality-workwear shop celebrating its 75th anniversary in 2026.
Nike
Just Do It.
Notion
Productivity tool. Identity system built on a tight illustration + typography palette.
Oatly
Swedish oat-milk brand. Hand-drawn, typographically chaotic packaging. Jens Müller's school.
Orthofer
Family-owned Austrian pumpkin seed oil producer. Flexible pumpkin-as-mark identity.
Patagonia
We're in business to save our home planet.
Raylo
Refurbished-phone marketplace. Identity system by Koto.
Reggie
Pet food brand with character-driven illustration and packaging. Austin, TX.
Rustico
Restaurant and hotel brand identity. Food-service hospitality.
Six Senses
Reconnect with yourself and the world around you.
Spotify
Music streaming platform, design-forward brand identity, signature green accent.
Stripe
Payments infrastructure. Design-led fintech. The Press brand system.
Sundae
Australian vegan / cruelty-free body care brand. Playful Y2K-inflected packaging.
The Branding People
Mexico City–based branding studio known for systems rooted in structure and clarity.
Think Agency
Digital agency evolved from mobile-first to full-scale digital player. Dubai, UAE.
Toteme
Wardrobe essentials with Scandinavian restraint.
Tropicana
Orange juice brand. Subject of a famous $35M rebrand lesson.
Vercel
Frontend cloud platform. Aesthetic template for modern dev tools.
Volvo
Swedish automaker. Scandinavian minimalist identity. Thor's Hammer headlights.