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Jaguar

Jaguar

J

Jaguar

British luxury automaker. 2024 identity reset was controversial.

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Featured work (2)

Brand Breakdown

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

jaguar, jaguar-rebrand, rebrand-autopsy (+4)

Brand Breakdown

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

jaguar, rebranding, luxury-branding (+4)

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