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Jaguar

British luxury automaker. 2024 identity reset was controversial.

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Featured work (2)

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

by Jose Pablo Dominguez

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

by WeLoveDaily Editorial

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