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Air France's Identity Reset: Heritage Without Nostalgia

Air France's 2023 brand refresh walked a difficult line: referencing its iconic 1960s identity without becoming a retro pastiche. Here's how they navigated it.

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Air France's Identity Reset: Heritage Without Nostalgia

airline, rebrand, heritage (+2)

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Air France's Identity Reset: Heritage Without Nostalgia

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Air France's Identity Reset: Heritage Without Nostalgia

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