Illustration

Illustration gives a brand what photography and type alone cannot: a proprietary world. This category collects image-led identity systems, character design, editorial illustration, and the commissioning decisions behind them. The interesting question is rarely whether the drawing is good — it is whether the illustration style is ownable, flexible enough to survive a hundred applications, and aligned with what the brand actually stands for. We feature work that answers yes to all three, with notes on the illustrators and studios behind it.