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Cult Brand Index

Brands with disproportionate loyalty relative to size or spend.

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Trending in Cult Brand Index

The most-saved and most-viewed projects right now.

Notion's distinctive hand-drawn illustration style and monochrome interface showcasing the brand's signature aesthetic across product and marketing surfaces
Cult Brand Index

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

Deconstructing the Notion brand identity — how hand-drawn illustrations, restrained palette, and community adoption built SaaS's most distinctive aesthetic.

Patagonia outdoor gear and mountain backdrop
Cult Brand Index

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

By Patagonia
Glossier storefront and product flat lay
Cult Brand Index

Glossier Built a Brand. Then Its Community Became the Brand.

By Glossier
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Cult Brand Index

Totême Cult Brand: How Minimalism Builds Belonging

By Toteme

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