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A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

project

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

…Could Ignore In September 2022, Yvon Chouinard transferred ownership of Patagonia to a non-profit trust dedicated to fighting climate change. The move generated coverage across every…

ranking

10 Design Studios Redefining Brand Identity in 2026

…including our recent Studio Spotlight on the firm's new guard, but their inclusion here is non-negotiable. Under newer partners like Sascha Lobe, Jody Hudson-Powell, and Yuri Suzuki, the…