Week 12 — March 16-22, 2026

The best brand design work published the week of 2026-03-16 through 2026-03-22.

Top Projects This Week

Air France · 2026

Air France's Identity Reset: Heritage Without Nostalgia

This Week's Articles

Brand Strategy

The Brand Name Is the First Design Decision

Most founders treat naming as a branding exercise. It is actually a strategic one. The name sets constraints that every subsequent decision has to work around.

Editorial · 2 min

The Edit

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Editor's Pick of the Week

Air France's Identity Reset: Heritage Without Nostalgia

Top Projects This Week

Air France's Identity Reset: Heritage Without Nostalgia

This Week's Articles

The Brand Name Is the First Design Decision

The Edit