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A dictionary of taste

← All Roundups

Week 12 — March 16-22, 2026

The best brand design work published the week of 2026-03-16 through 2026-03-22.

Editor's Pick of the Week

New Work

Air France's Identity Reset: Heritage Without Nostalgia

airline, rebrand, heritage (+2)

Top Projects This Week

New Work

Air France's Identity Reset: Heritage Without Nostalgia

airline, rebrand, heritage (+2)

This Week's Articles

Brand Strategy

The Brand Name Is the First Design Decision

naming, brand-strategy, strategy (+2)

The Edit

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