Week 11 — March 9-15, 2026

The best brand design work published the week of 2026-03-09 through 2026-03-15.

Top Projects This Week

A Patagonia store interior with its mountain-icon signage, climbing gear display, and environmental activism posters, shot in natural light

Cult Brand Index

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

sustainability, values, purpose-brand (+2)

Cult Brand Index

Glossier Built a Brand. Then Its Community Became the Brand.

beauty, community, dtc (+2)

This Week's Articles

Visual Identity

The Rise of the Living Brand System

brand-system, visual-identity, design-systems (+2)

Studio Spotlight

How Pentagram Has Stayed Relevant for 50 Years Without a Brand Campaign

pentagram, design-studio, brand-identity (+2)

Nike's swoosh on a contemporary athletic context — running track or training field — shot in golden-hour light, documentary athletic editorial

Brand Strategy

Just Do It Is 35 Years Old. Here's Why It Still Works.

nike, tagline, brand-language (+2)

Brand Breakdown

Bottega Veneta and the Power of the Invisible Logo

luxury, visual-identity, logo (+2)

Industry Signal

Heritage Brands Racing Into Hotels: Who Wins, Who Loses

heritage brand, hospitality branding, brand strategy (+4)

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

Brand Breakdown

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

retail, architecture, luxury (+2)

The Edit

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Week 11 — March 9-15, 2026

Editor's Pick of the Week

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Top Projects This Week

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Glossier Built a Brand. Then Its Community Became the Brand.

This Week's Articles

The Rise of the Living Brand System

How Pentagram Has Stayed Relevant for 50 Years Without a Brand Campaign

Just Do It Is 35 Years Old. Here's Why It Still Works.

Bottega Veneta and the Power of the Invisible Logo

Heritage Brands Racing Into Hotels: Who Wins, Who Loses

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

The Edit

Week 11 — March 9-15, 2026

Editor's Pick of the Week

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Top Projects This Week

Patagonia Gave Away Its Company. Its Brand Didn't Flinch.

Glossier Built a Brand. Then Its Community Became the Brand.

This Week's Articles

The Rise of the Living Brand System

How Pentagram Has Stayed Relevant for 50 Years Without a Brand Campaign

Just Do It Is 35 Years Old. Here's Why It Still Works.

Bottega Veneta and the Power of the Invisible Logo

Heritage Brands Racing Into Hotels: Who Wins, Who Loses

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

The Edit