Week 10 — March 2-8, 2026

The best brand design work published the week of 2026-03-02 through 2026-03-08.

Top Projects This Week

Cult Brand Index

Totême Cult Brand: How Minimalism Builds Belonging

cult brand, quiet luxury, brand strategy (+4)

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

Cult Brand Index

Aesop After L'Oréal: What Changed, What Didn't

acquisition, luxury, skincare (+2)

This Week's Articles

Industry Signal

Private Members' Club: The New Brand Extension Strategy

brand strategy, membership model, hospitality branding (+4)

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

Industry Signal

Airline Redesigns: Who's Getting It Right

airlines, rebrand, identity (+2)

Industry Signal

Wellness Brands Are Becoming Architecture Firms

wellness branding, hospitality branding, biophilic design (+4)

The Definition

What 'Brand World' Actually Means

brand-world, brand-strategy, terminology (+2)

The Definition

The Scroll-Stop Test: Brand Content Strategy That Works

brand strategy, content strategy, brand content (+2)

Industry Signal

Luxury Brands Are Firing Their Agencies

luxury, agencies, in-house (+2)

Brand Breakdown

Erewhon: How a Grocery Store Became a Status Symbol

retail, grocery, lifestyle (+2)

Brand Breakdown

Six Senses London Brand Identity: Wellness Meets the City

brand identity, wellness branding, hospitality branding (+3)

The Edit

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Week 10 — March 2-8, 2026

Editor's Pick of the Week

Totême Cult Brand: How Minimalism Builds Belonging

Top Projects This Week

Totême Cult Brand: How Minimalism Builds Belonging

Aesop After L'Oréal: What Changed, What Didn't

This Week's Articles

Private Members' Club: The New Brand Extension Strategy

Airline Redesigns: Who's Getting It Right

Wellness Brands Are Becoming Architecture Firms

What 'Brand World' Actually Means

The Scroll-Stop Test: Brand Content Strategy That Works

Luxury Brands Are Firing Their Agencies

Erewhon: How a Grocery Store Became a Status Symbol

Six Senses London Brand Identity: Wellness Meets the City

The Edit

Week 10 — March 2-8, 2026

Editor's Pick of the Week

Totême Cult Brand: How Minimalism Builds Belonging

Top Projects This Week

Totême Cult Brand: How Minimalism Builds Belonging

Aesop After L'Oréal: What Changed, What Didn't

This Week's Articles

Private Members' Club: The New Brand Extension Strategy

Airline Redesigns: Who's Getting It Right

Wellness Brands Are Becoming Architecture Firms

What 'Brand World' Actually Means

The Scroll-Stop Test: Brand Content Strategy That Works

Luxury Brands Are Firing Their Agencies

Erewhon: How a Grocery Store Became a Status Symbol

Six Senses London Brand Identity: Wellness Meets the City

The Edit