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Articles & work — 3

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Under the Sun: Craig & Karl's Inflatable Summer Installation at ICD Brookfield Place

Jacquemus's Le Bleu storefront in Paris with its signature color-saturated architectural branding, shot at oblique angle against a clear sky

article

The Rise of Architectural Branding: Jacquemus, Loewe, and the Storefront as Statement

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…changes material dimensions, and how all of these technical factors serve the brand's experiential goals. The prototyping process alone can run dozens of iterations: testing lid resistance…