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Logitech MX Master 4: A 3D Motion Film Built Around the Human Hand

…that bring the project to life. CREDITS Art / Creative Direction Aleksandr Grishin 3D Artist Mikhail Zeynalov Sound Design Dmitry Antonenko Thanks for watching.

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What We Loved This Month: April 2026's Best in Brand Design

…rejection of branding, it's a masterclass in how restraint evolves. Universal Music Group's Artist Brand Toolkit UMG launched an internal brand toolkit in April giving artists and their…

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Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

…covers. Every screen in the Spotify app is dominated by someone else's visual identity: an artist's artwork, a playlist's mood photography, a podcast's cover design. The brand has to be…

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Designer's Toolkit #2: Optical Kerning for Display Type

…eye as composition, not just as text. This is why professional typographers, lettering artists, and senior designers kern display type by hand. Not because the font is poorly made. Because…

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Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

…Jaguar actually sold, which is a problem for any identity system, regardless of how artistically sophisticated it may be. Heritage as asset, not liability. The rebrand treated Jaguar…

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…belongs on a concert poster rather than a beverage shelf. The packaging design, created with artist J.R. Goldberg, is deliberately confrontational: gothic lettering, dripping textures, imagery…