Masthead
Every case study on WeLoveDaily carries a byline, and every byline is a real person with a track record you can read. These are the editors, writers, and guest critics behind the analysis — and how we review explains the standards their work has to meet before it publishes.
Editorial Team
The WeLoveDaily editorial team curates and reviews the best in brand design, packaging, visual identity, and creative strategy from studios and brands around the world.
Editor-in-Chief, WeLoveDaily
Jose Pablo Dominguez is Editor-in-Chief of WeLoveDaily and co-founder of Atla Branding Agency (Austin, TX), which owns the publication. Previously co-led brand identity programs for clients spanning hospitality, consumer goods, and pet-care categories, including recent work published as Rustico and Reggie. Based between Mexico City and Austin, Jose writes on brand strategy, identity systems, and the intersection of design craft with commercial strategy. Every article he signs goes through the publication's Standards Editor fact-check before publish.
Editorial Team
WeLoveDaily's editorial team — a masthead of writers, editors, and design practitioners covering brand identity, packaging, and editorial design. Our Standards Editor fact-checks every published claim (names, dates, sources, attributions) before it reaches the reader. Articles signed by the editorial team are produced under the oversight of the Editor-in-Chief and reviewed by the Copy Desk. We do not publish AI-generated filler. Every argument we run is one we can defend with specifics.