WeLoveDaily Editorial

Editorial Team

23 articles published

WeLoveDaily's editorial team — a masthead of writers, editors, and design practitioners covering brand identity, packaging, and editorial design. Our Standards Editor fact-checks every published claim (names, dates, sources, attributions) before it reaches the reader. Articles signed by the editorial team are produced under the oversight of the Editor-in-Chief and reviewed by the Copy Desk. We do not publish AI-generated filler. Every argument we run is one we can defend with specifics.

Articles (23)

Designer's Toolkit #2: Optical Kerning for Display Type

A step-by-step method for optically kerning display type — the HnH technique, problem pairs, and tool-specific tips for Figma, Illustrator, and CSS.

Guide

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

Brand Breakdown

Oatly: The Brand That Weaponized Packaging as Editorial

A deep-dive into the Oatly brand identity packaging system — how John Schoolcraft's creative team turned oat milk cartons into editorial objects and reshaped FMCG branding.

Oatly · 2 min

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

Visual Identity

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

How variable fonts are transforming brand identity — from lighter payloads to fluid typography systems that adapt across every screen and context.

Editorial · 2 min

Newsletter

The Edit

Curated brand design, delivered weekly.

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WeLoveDaily · 2026

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

7 examples

7 Typefaces That Defined Brand Identity in the 2020s

Apr 25, 2026

Industry Signal

Why Every Direct-to-Consumer Brand Looks the Same — and Who's Breaking the Mold

DTC brand design sameness has turned direct-to-consumer into a visual monoculture. We examine how it happened, why the template persists, and which brands are rejecting it.

Editorial · 2 min

Tokyo train station signage system with color-coded line identifiers, pictograms, directional arrows and bilingual typography

Visual Identity

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

How Tokyo's train stations became the global benchmark for wayfinding design — the color systems, typography, pictograms, and design thinking behind the world's busiest rail network.

Editorial · 2 min

Brand Strategy

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

The chief brand officer role is rewriting how companies think about design at the highest level. We trace the evolution, the mandate, and what it means for creative careers.

Editorial · 2 min

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

Brand Breakdown

Brand of the Month: Aesop — How Restraint Became a Brand Signature

The Aesop brand identity decoded — how restraint, architectural retail design, and the deliberate absence of advertising built one of the most admired luxury brands in the world.

Aesop · 2 min

Newsletter

The Edit

Curated brand design, delivered weekly.

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WeLoveDaily · 2026

Studio Spotlight — Collins: The Agency That Makes Brands Feel Like Movements

10 examples

10 Design Studios Redefining Brand Identity in 2026

Apr 18, 2026

Stripe · 2026

How Stripe Built a Design Empire Beyond Payments

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Duolingo · 2026

Duolingo's Brand Identity — When a Mascot Becomes the Strategy

WeLoveDaily · 2026

Studio Spotlight — Pentagram's New Guard

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

Brand Breakdown

The Tropicana Rebrand — A $35M Lesson in Brand Equity

The Tropicana rebrand cost $35 million in two months. How PepsiCo's 2009 packaging disaster became the definitive lesson in brand equity and visual familiarity.

Tropicana · 2 min

Close-up of serif letterforms from a luxury fashion logotype, showing fine hairline strokes and high-contrast type detailing

The Definition

The Typography of Luxury — Why Serifs Still Rule High Fashion

Luxury fashion typography decoded — why houses from Burberry to Saint Laurent still choose serifs, and what type weight and contrast reveal about exclusivity.

Editorial · 2 min

Brand Breakdown

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

A year after Jaguar's polarizing rebrand, we trace the decision from boardroom brief to public backlash and ask whether the metrics support the outrage.

Jaguar · 2 min

Industry Signal

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

Motion identity design is the new frontier of branding. How studios like Collins, Trollbäck, and DIA build kinetic-first brand systems replacing static logos.

Editorial · 2 min

The Definition

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

How to use Figma's variable modes to manage multiple brands from a single file — a practical walkthrough for design system leads and senior designers.

Editorial · 2 min

Notion · 2026

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

A spread of Dinamo typeface specimens showing ABC Favorit and ABC Whyte in various weights and variable axes, set against a minimal Swiss design layout

WeLoveDaily · 2026

Studio Spotlight — Dinamo Type Foundry and the Typography of Now

Visual Identity

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

The wordmark vs logo mark debate is reshaping startup branding. Why more companies are choosing typography-only identities — and when it actually makes sense.

Editorial · 2 min

Visual Identity

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

A deep dive into the Figma brand identity — how its five-colour mark, type system, and playful aesthetic were built for design's most literate audience.

Figma · 2 min

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