No category asks a label to do more work than wine. On a shelf of near-identical bottles, the label is the brand, the pitch, and the price justification in a single rectangle — which is why wine has become one of the most experimental spaces in packaging design.
These case studies track both ends of the category: natural-wine labels that treat the bottle as a canvas and estates whose identities trade on continuity measured in generations. Each one is examined for how design signals what the liquid cannot say.
We review every submission. If your work meets the standard, we will feature it.
Submit your work