Brand Breakdown
Erewhon: How a Grocery Store Became a Status Symbol
A $20 smoothie shouldn't work. But Erewhon turned grocery shopping into a cultural flex by treating every touchpoint like a brand activation.
Erewhon · 2 min
Food Branding
Food branding is the purest test of packaging as media. On a supermarket shelf the brand gets a fraction of a second and a few square inches to communicate category, quality, and personality — which is why the best food brands treat the pack as their primary channel, not an afterthought.
From challenger brands that weaponise tone of voice to heritage marks navigating reinvention, these case studies examine the design decisions that make food brands get picked up — literally. Packaging systems, identity work, and the strategy underneath.
Case studies
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