Recent Projects
How Stripe Built a Design Empire Beyond Payments, Duolingo's Brand Identity — When a Mascot Becomes the Strategy
, Studio Spotlight — Pentagram's New Guard
, The Tropicana Rebrand — A $35M Lesson in Brand Equity
, The Typography of Luxury — Why Serifs Still Rule High Fashion
, Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?
, Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos
, Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems
, Notion's Identity System — When a Productivity Tool Becomes a Design Statement
, Studio Spotlight — Dinamo Type Foundry and the Typography of Now
, The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks
, Figma's Visual Identity — How a Design Tool Built Its Own Brand Language
Curated Collection
Looking for brand identity inspiration that goes beyond Pinterest boards and Dribbble shots? This collection features real-world identity projects from studios and in-house teams that are actively shaping how brands look, sound, and behave. Every project includes the thinking behind the work — not just the visuals. From logotype design and color systems to full identity programs with brand guidelines and application systems, this is a reference library for designers, creative directors, and founders who want to understand what the best brand identity work actually looks like.
We review every submission. If your brand identity work meets the standard, we will feature it.
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