Curated Collection
A rebrand is one of the highest-stakes decisions a company can make. Get it right and you unlock a new chapter of growth. Get it wrong and you erode years of accumulated equity. This collection gathers the most compelling rebrand projects published on WeLoveDaily — each one examined for its strategic reasoning, visual execution, and real-world impact. Whether you are a founder preparing a brand refresh or a designer building a case for change, these examples show what good looks like. Updated regularly as new rebrand work is published.
The pattern across the best rebrand examples is consistent: the change is downstream of a real strategic shift, not a new CMO's taste. Successful rebrands know exactly which equity to keep — the mark, the color, the voice, sometimes just the name — and spend their courage everywhere else. Failed ones discard recognition the audience spent years building, then wonder why the launch reads as loss. As you study the before-and- after cases below, ask one question of each: what did the company need the new identity to do that the old one couldn't? If there's no answer, it was decoration. For side-by-side comparisons, see our before & after collection; if you’re still deciding whether what you need is a rebrand at all, start with the meaning of a rebrand — and the worst logo redesigns for how it goes wrong.
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