Editorial
Quick Takes
Sharp, short-form opinions on trending brand moves. No filler, no hedging — just a clear read on what matters and why.
Quick Takes are 200-to-300-word editorial reactions to brand launches, rebrands, and strategy shifts happening right now. Each one carries a bullish, bearish, or neutral verdict so you know where we stand. Think of them as the brand-design equivalent of a hot take — fast, direct, and backed by a point of view.
Jaguar's Identity Reset: Bold or Reckless?
Jaguar wiped the slate clean. New wordmark, new color palette, new visual language — and a campaign that deliberately avoided showing a sing...
Why Every DTC Brand Looks the Same Now
Open any DTC brand's website right now and you will see the same thing: a sans-serif wordmark, pastel tones, generous whitespace, lifestyle ...
Erewhon's Expansion Strategy is Actually Genius
Erewhon just opened its tenth location, and the discourse is predictable: "overpriced grocery store expands." But dismissing Erewhon as just...
The Serif Comeback Is Overstated
Every design trend piece in 2025 declared serifs "back." Luxury brands swapped their sans-serifs for high-contrast Roman typefaces, and sudd...