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Articles & work — 8

project

Purpose Talent: Studio Morfar's Jazz-Inspired Rebrand for a New York Consultancy

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

article

Mexico City Becomes a Design Capital: Slowly, Then All at Once

…around 2022-2024 is that they passed a threshold together. The schools produced enough talent, the foundries had enough catalogs, the studios had enough portfolios, the fabricators…

A developer workspace at night with a monitor showing a monochrome dashboard, a mechanical keyboard, a small plant, warm desk-lamp pooling light over black surfaces

article

The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

…Vercel, Linear, Figma, Notion, or their ecosystem. The visual language traveled with the talent. By 2024, a designer hired to refresh a dev-tool brand knew exactly what was expected,…

Top-down flat-lay of designer desk with numbered evaluation cards, brass magnifying glass, and architectural plan on cream paper

guide

How to Choose a Branding Agency: A Founder's Checklist

…people who will do the work is either too large to care about your account or is hiding a talent problem. The ordered checklist Use this as a shortlist filter. The ordering matters.…

Sala de trabajo de Pentagram con disenadores en sus escritorios

project

Studio Spotlight: Pentagram's New Guard

…leaves, their clients often leave with them. When a new partner joins, they bring not just talent but an entire practice philosophy. This means that partner appointments are, in effect…

A corporate identity mark at building scale on a glass and steel facade

project

Studio Spotlight: Lippincott: Corporate Identity at Scale

…measure. The ratio is unusual in an industry where most agencies lean heavily toward one talent pool or the other. Strategy consultancies like McKinsey and Bain hire MBAs and teach them…

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

project

Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

…upon. His books and lectures gave Wolff Olins an intellectual authority that pure visual talent cannot provide. In an industry that often struggles to explain its own value, the ability…

A Copenhagen street scene with colorful townhouses, minimalist signage, a designer bike, and a Scandinavian storefront under soft overcast Nordic light

article

How Copenhagen Became the World's Most Design-Literate City

…As the city increasingly markets itself as a global design destination, competing for talent and tourism with the same branding language it helped invent, there's a risk that design…