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Articles & work — 5

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Berg Sparebank: Mission's Identity for a Local Norwegian Savings Bank

project

Bicentra Biotech: A Brand Identity for Precision Autoimmune Medicine

…develop a complete brand identity for Bicentra Biotech that aligns with the company’s mission to re-center autoimmune care around targeted, durable immune reset. The identity should…

Seven specimen typefaces displayed as large letterforms on a neutral studio backdrop, arranged as an editorial design exhibit

ranking

7 Typefaces That Defined Brand Identity in the 2020s

If you want to understand what a decade valued, skip the mission statements and look at the typefaces. The fonts a company licenses tell you more about…

Ilustracion de dos manos enmarcando destellos sobre fondo amarillo

project

Studio Spotlight: Wolff Olins: Fifty Years of Brave Brands

…clients to identify what makes them genuinely different: not different in the way their mission statement claims, but different in the way their customers, employees, and competitors…

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

…rather than pretending otherwise. And it gave the creative team an identity, a sense of mission, and a degree of internal autonomy that is unusual in corporate settings. The Department…