A local bank with long traditions and strong roots gets a modernized identity built from insight and strategy, aimed at existing and new customers.
Berg Sparebank had a clear goal: to build a brand that reflects what the bank actually is. A local bank with long traditions, strong local roots and a genuine desire to be a close advisor – not just a provider of banking services. At the same time, the identity was to be modernized and give the bank a clearer expression in the face of both existing and new target groups.
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We started with insight and strategy to define the bank’s role, personality and position. This formed the basis for a new visual identity, a clear brand story and a communication concept that makes the local difference visible – both in language, design and content. The goal was to create a brand that is experienced as warm, clear and present as the people at the bank.
The result is a comprehensive brand foundation that gives Berg Sparebank the tools to communicate more consistently across all surfaces – from brand film and social media to presentations, signage and daily customer communication.
Originally published on Behance by Mission Design. View the original project.
