Bake booth & Character design — Little mak

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

Rounded structures, flowing counters and a butter-yellow palette make a bakery booth feel like fresh bread, with characters to match.

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HOME BAKE FOOD BOOTH DESIGN

International Food Show 2025

HOME BAKE Tsan Yu Yen: booth plan for the Taipei International Food Show

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A Warm Butter-Yellow Bakery

The booth design centers on a "butter-yellow" palette, creating a warm ambiance reminiscent of freshly baked bread. Translating them into a friendly, airy visual experience. The semi-permeable pillars define spatial boundaries while ensuring visual flow, making visitors feel as if they are stepping into a giant, inviting bakery workshop.

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Left Wall and Key visual

Character Expansion: Narrative Evolution of the Brand Soul

Building upon the excellent foundation laid by original designer Zixuan Yang, I developed a series of 2D visual extensions for the brand character. To emphasize the brand's "handcrafted" and "pure" spirit, I illustrated various baking scenarios, from mixing batter to showcasing final products. These narrative-driven illustrations not only breathe life into the brand identity but also successfully translate complex food processes into a simple, intuitive, and approachable visual language.

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Right Display Wall and Key visual

3D Transformation: Empowering Characters with Tactile Comfort

To elevate the portfolio’s competitiveness, I transformed the original 2D illustrations into 3D models. During the modeling process, I specifically highlighted the character’s "chubby" and "bouncy" texture, utilizing AI assistance to generate refined lighting and shadow effects. These 3D characters play a pivotal role in the exhibition’s visuals, providing the brand with a modern, healing, and highly recognizable professional aesthetic through their three-dimensional presence.

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The Stirring / Holding / Carrying

Focused on stirring the batter with expression / Excitedly holding a freshly steamed, fluffy bun. / Working hard to carry the pink flour bag.

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Exhibitio Elevations & Layout

This three-view layout illustrates the booth's flow and structure. From the front facade with its oversized logo to the narrative side walls, it demonstrates the layered application of brand colors. The precise measurements and structural callouts highlight the seamless transition from conceptual sketches to a functional exhibition space.