Library
A brand case study explains the decision behind the design — the business context, what changed, what was deliberately kept, and what the outcome shows. That last clause is what separates a case study from a showcase: pretty images tell you what was made; a case study tells you why it worked.
This page is the front door to our library — the deep dives worth starting with, and every way to browse the rest.
The agency that made "brave" a briefable word. Our retrospective traces how Wolff Olins built identities designed to be argued about on launch day and vindicated a decade later — the closest thing brand design has to a philosophy case study.
How a payments company made craft itself the brand promise — identity extending from the mark into docs, diagrams, and product UI until precision became the positioning.
A research-first identity that differentiates by temperature instead of volume: quiet type, disciplined color, and the confidence to decline decoration.
Two years after "copy nothing," we examined what the teardown of ninety years of equity actually bought. A case study in sequencing — and in what happens when the identity launches before the thing it stands for.
The gradient that was mocked at launch and became one of software's most recognizable assets. The reference case for judging a redesign at eighteen months, not eighteen hours.
Duo is not a decoration — the owl carries personality, notifications, and an entire social presence. A case study in choosing one distinctive asset and building the system around it.
Every case study runs through the same editorial pipeline: the work is selected on merit (features cannot be bought), the analysis is written against the strategic question the project had to answer, and sponsored placements are labeled. The full process is documented in how we review. We publish the misses as well as the wins — a library of only successes teaches half the subject.
A brand case study is an analysis of a real identity project that explains the decision behind the design: the business context, what changed and what was deliberately kept, and what the outcome shows. It differs from a showcase, which presents the visuals without the reasoning.
Three things: the strategic problem is named (not implied), the design decisions are connected to it, and the outcome is assessed honestly — including what did not work. If you can remove the images and the argument still stands, it is a case study; if not, it is a portfolio piece.
Start from the decision, not the deliverables: why did this company need to change how it was perceived? Then show the mechanism — which assets were kept, which were replaced, and how the system carries the new position — and end with evidence: adoption, recognition, reversal, or the verdict of time.
WeLoveDaily publishes new brand case studies weekly, browsable by project, brand, and industry. Agency sites publish their own (worth reading, but they grade their own work); the value of an editorial library is that the analysis has no client to please.
We review every submission. If your work meets the standard, we will write about it.
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