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Articles & work — 13

Bake booth & Character design — Little mak

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

article

The Scroll-Stop Test: Brand Content Strategy That Works

project

Duolingo's Brand Identity: When a Mascot Becomes the Strategy

…users who opened the Duolingo app found their familiar green companion dead, tongue out, cartoon Xs where eyes should be. Across every social channel, the company announced, with theatrical…

A physical book, notebook, and pen on a pale neutral surface — researcher's desk aesthetic with soft natural window light, warm monochrome palette evoking academic restraint

project

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

article

Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

Editorial spread grid composition — overlapping magazine layouts showing typographic hierarchy and contemporary grid systems

ranking

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

…commissioning briefs) and the covers, which now sit uncomfortably between editorial and political-cartoon. Study the magazine's refusal to modernize the body column. 3. The Gentlewoman Penny…

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

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Articles & work — 13

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

Oatly: The Brand That Weaponized Packaging as Editorial

The Scroll-Stop Test: Brand Content Strategy That Works

Duolingo's Brand Identity: When a Mascot Becomes the Strategy

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

Rebrand Before & After: 15 Identity Refreshes Analyzed

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

Mono-Material Packaging: The New Definition of Luxury

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

The Tropicana Rebrand: A $35M Lesson in Brand Equity

Search

Articles & work — 13

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

Oatly: The Brand That Weaponized Packaging as Editorial

The Scroll-Stop Test: Brand Content Strategy That Works

Duolingo's Brand Identity: When a Mascot Becomes the Strategy

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

Rebrand Before & After: 15 Identity Refreshes Analyzed

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

Mono-Material Packaging: The New Definition of Luxury

Editorial Design in 2026: 30 Magazine Layouts Rewriting the Grid

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

The Tropicana Rebrand: A $35M Lesson in Brand Equity