FAWE: Serena Studio's Packaging and Identity for a Cosmetics Brand

Named for an old word for joy and charm, a cosmetics brand that celebrates what makes you unique, with an identity that pairs elegance and strength.

FAWE redefines beauty as a natural light that comes from authenticity and confidence. It does not chase perfection: it celebrates what makes you unique.

Continue Reading

Browse more

New Work Branding Visual Identity

The Edit

Curated work, sharp analysis, and one thing worth thinking about.

Subscribe - it's free

Free · Weekly · Unsubscribe anytime

Submit a project Advertise with welove

Comments

Leave a comment

Get The Edit — the week's best brand work

Subscribe

Inspired by an old word that evoked joy and charm, FAWE is a cosmetics brand that breaks the mould with a feminine, solid and contemporary proposal. The challenge: to create an identity that combined elegance and strength, conveying optimism and adaptability to connect with women who value authenticity over pretence.

We developed a visual identity that balances delicacy and character: elegant typography, a versatile palette and a visual system able to adapt to every format without losing coherence. All of it designed to convey the FAWE attitude: confidence, authenticity and a light of one's own.

A brand that inspires each person to discover their inner light and to shine without asking permission. FAWE is attitude: the attitude of dazzling by being yourself.