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Aesop After L'Oréal: What Changed, What Didn't

…brand world held its breath. Aesop had spent three decades building something rare: a skincare brand that operated more like a design studio. The amber bottles. The literary references…

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Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…rollout), boutique spirits brands using mycelium shippers, cosmetic brands in the premium skincare category. Bio-composite papers (the bridge category) What it is: Paper and paperboard…

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Mono-Material Packaging: The New Definition of Luxury

…of snack aisles, the metallized plastic films on premium coffee, the composite tubes of skincare) became the standard in the 1990s and 2000s because they solved three real problems at…

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Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

Open six browser tabs. Pull up the homepages of a mattress company, a skincare line, a luggage brand, a vitamin subscription, a toothbrush startup, and a dog food delivery…

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…enough to let the product speak for itself. The overall effect positions Aesop not as a skincare company that happens to be cultured but as a cultural institution that happens to sell…