Search

project

I AM ITALIANO: Happycentro Turns Chocolate Packaging into Collectible Postcards

On April 9, 2026, Happycentro Design Studio, Verona's long-running illustration-first design house, published I AM ITALIANO, a packaging identity for Sabadì's premium…

project

Salsa Brava: Elynor Studio's Mythology-Led Packaging for a Mexican Salsa Brand

…Nahual, represent each salsa variant and bring a distinct personality to the brand. The illustration system extends across packaging, posters, and brand communications, creating a playful…

project

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

…combines a retro touch with a homey, approachable atmosphere. The colors, typography, and illustrations are designed to feel nostalgic yet fresh, bringing the comfort of a familiar café in…

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

…for the brand character. To emphasize the brand's "handcrafted" and "pure" spirit, I illustrated various baking scenarios, from mixing batter to showcasing final products. These narrative…

article

Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

…announcement but through incremental replacement. Campaign photography returned to full color. Illustration and motion graphics gained prominence. The gradients (smooth, multi-hued transitions…

article

The Vercel Aesthetic: Why Every Dev Tool Looks Like This Now

…green. Mono or tight grotesque typography at a generous line-height. Geometric SVG illustrations rendered in flat line-work rather than full-color illustration. Aggressive whitespace…

project

Linear's Brand System: Speed as a Visual Language

…Linear's visual system is defined by what it refuses. There is no gradient. There is no illustration. There is no hero video. Every component (the logo, the documentation, the marketing…

article

The Minimum Viable Brand Is Dying, and Good

…look the same: a Geist or Inter wordmark, a single saturated accent color, a minimalist illustration pack, maybe a Squarespace-era landing page. The minimum viable brand worked when it…

article

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

…of the most recognizable brands in tech. Freddie the chimp, rendered in a hand-drawn illustration style, winked from the corner of every email footer powered by the platform. The camel…

article

Oatly: The Brand That Weaponized Packaging as Editorial

…constructed machine designed to look unconstructed. Every element (the typography, the illustration style, the layout logic, the writing) works together to create the impression of spontaneity…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…community-driven. Casper did something similar for mattresses. The brand's cheerful illustrations, its blue-and-white palette, its copywriting that treated a mattress purchase as a minor…

project

The Branding People: A Studio Rebuilds Itself on Systems

…restraint is the point. Credits Studio: The Branding People, Mexico City Tools: Adobe Illustrator, InDesign, After Effects, Photoshop, Firefly, Figma, Webflow Published: 2026-02-03…

project

Maleela Rise: Pop & Pac Studio's Property Identity Balances Nostalgia and Vitality

…Photography: Annika Kafcaloudis, Mark Lobo Styling: Marsha Golemac Tools: Adobe Photoshop, Illustrator, InDesign Published: 2026-04-14 Source: Behance

guide

How to Choose a Branding Agency: A Founder's Checklist

…studio, contemporary digital-native work Dinamo: type-led identity work Happycentro: illustration-first packaging and identity Atla Branding Agency: Austin/Mexico City, hospitality…

project

Premium Automotivo: Kalleb Garcia's Brand Identity for an Auto Repair Shop in Brazil

…hand, later complemented with the support of artificial intelligence and refined in Illustrator. This process allowed us to preserve the authenticity of the manual gesture while adding…

project

Anthropic's Visual Identity: The Quiet Confidence of Research-First Brand

…white space and line-height; headlines are never the dominant visual element. Even the illustrative language, the occasional pictographic clipart that appears in product announcements…