Sorbet d'Amour: Tuman Studio's Packaging for a French Glacier Founded in 1935

The codes of French tradition, refined type and restrained elegance, pushed into a packaging system for an artisan glacier with a long history.

Sorbet d'Amour is a French artisan glacier founded in 1935 — carrying a long history of craft and quality. Our task was to translate that legacy into a packaging system that feels both rooted and alive.

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The existing brand carried the codes of French tradition — refined typography, restrained elegance, a sense of provenance. Our work was to push those foundations into a visual system that could compete in a new market: energetic, expressive, shelf-confident, without losing the soul of what the brand has always been.

We designed the graphic language for a new product line: flavor-specific color worlds built from abstract organic shapes, a unified label system anchoring the brand mark across the range. The result is a system that works at shelf scale — readable in a single glance, rich in detail up close.

Sorbet d'Amour. A Legacy Reimagined

Sorbet d'Amour is a French artisan glacier founded in 1935 — carrying a long history of craft and quality. Our task was to translate that legacy into a packaging system that feels both rooted and alive.

The existing brand carried the codes of French tradition — refined typography, restrained elegance, a sense of provenance. Our work was to push those foundations into a visual system that could compete in a new market: energetic, expressive, shelf-confident, without losing the soul of what the brand has always been.

We designed the graphic language for a new product line: flavor-specific color worlds built from abstract organic shapes, a unified label system anchoring the brand mark across the range. The result is a system that works at shelf scale — readable in a single glance, rich in detail up close.

Tuman Studio ©