Full Credits
DesignerPedro Custódio
DesignerAfonso Amaro
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The Edit
Curated work, sharp analysis, and one thing worth thinking about.
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Get The Edit — the week's best brand work
Browse more
Curated work, sharp analysis, and one thing worth thinking about.
Free · Weekly · Unsubscribe anytime
Get The Edit — the week's best brand work
Project Context
Bloq.it is one of Europe’s fastest growing smart locker companies, building modular physical infrastructure that connects digital services with real-world logistics.
We were approached to create a brand-driven film that showcases their smart locker system within a captivating brand context, and we immediately knew this challenge had the potential to become one of our best work so far.
From Blueprint to the Physical Form
Working closely with Bloq.it’s marketing team allowed us to deeply understand the product and push the boundaries on its intricacy, into a straightforward narrative.
Following the progress, from concept to distribution, early concepts extrude into the physical product, showcasing design, production, and the deployment of Bloq.it’s systems.
Our client's signature orange was used selectively, as a highlight and as a light source, as we selected a visual direction that combined high-end 3D imagery and simulations, with dark, high contrast aesthetics.
Defining Market Leadership Through Film
The end result functions both as a product showcase and as a brand manifesto, reinforcing Bloq.it’s status as the leader in the smart locker market.
Since then the film has been used in Bloq.it's internal events, social media and more.
R&D Video
Client: Bloq.it
Direction: Depth of Field
Design: Afonso Amaro, Pedro Custódio
Animation: Afonso Amaro, Pedro Custódio
Post Production: Afonso Amaro
Sound Design: Dsorderless
Originally published on Behance by Depth Of Field. View the original project.
