Renua gives each card tier of Freedom Finance Bank its own material, light and motion, then ties the set into one scalable system.
A 3D motion design system for Freedom Finance Bank’s banking card portfolio.
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Through material exploration, lighting, and precise animation, each banking tier was shaped into a distinct yet cohesive visual system – reinforcing clarity, strength, and scalability within a fintech context.
A confident evolution of the bank’s product and visual identity.
We reimagined Freedom Finance Bank’s card portfolio as a unified system.
Material precision and controlled motion defined each tier, forming a clear and scalable identity.
A refined evolution of the brand.
Credits
Directed by Renua
Project Manager → Imar Sagadeev
Art Director → Nikolai Kharitonov
3D&Animation Designers → Vlad Kursakov & Viсtor Shulskiy & Tig Manukyan
Sound Designer → Azis Manoukian
Sketches → Rostislav Volokitin
Communication Designer → Ignacio Ibarra
Screenwriter → Zarema Bikmeeva
Motion Designer → Georgy Karellin
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© Renua 2026
Originally published on Behance by Renua | Renua.one. View the original project.
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