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Rustico: Atla Branding Agency’s Hospitality Identity for a Restaurant and Hotel22 Sept 2026

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Articles & work — 30 of 79

A host preparing a bed inside an Airbnb stay

project

Airbnb's Bélo, a Decade Later: The Case for Brand Durability

Bloq.it ● Smart Lockers Director's Cut — Depth Of Field

project

Bloq.it Smart Lockers: Depth of Field's Director's Cut Brand Film

The Architecture of Belief - Publication — Ognjen Gligorijevic

project

The Architecture of Belief: Ognjen Gligorijevic's Master Thesis Publication

article

Erewhon: How a Grocery Store Became a Status Symbol

project

Bicentra Biotech: A Brand Identity for Precision Autoimmune Medicine

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

article

Mexico City Becomes a Design Capital: Slowly, Then All at Once

Orikum Marina — Pavel Emelyanov

project

Orikum Marina: Comence's Identity for a Mediterranean Resort in Albania

Hello Boss® Shanghai conference — Dmitri Semenov

project

Hello Boss: Dmitri Semenov's Port-Inspired Identity for a Shanghai Business Conference

高爷家®鲜蒸粮系列｜猫主食包装品牌猫粮 — DXD studio

project

Gaoyejia Steamed Cat Food: DXD Studio's Packaging Built on One Character

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

ranking

5 Brand Guidelines That Are Actually Worth Reading

article

Motion Identity Design Is Having a Moment: How Kinetic Brands Are Replacing Static Logos

MasterLock Elite Series — Scott Wilson

project

MasterLock Elite Series: MNML's Industrial Design for a Modern Padlock Line

A lineup of modernist airline liveries — Air France, Lufthansa, ITA Airways, Japan Airlines — seen from a runway perspective, documentary aviation editorial photography

article

Airline Redesigns: Who's Getting It Right

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

project

Bluesky's Identity: The Antidote to Platform Aesthetics

Bake booth & Character design — Little mak

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

project

Air France's Identity Reset: Heritage Without Nostalgia

project

Notion's Identity System: When a Productivity Tool Becomes a Design Statement

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

article

Figma's Visual Identity: How a Design Tool Built Its Own Brand Language

article

Brand of the Month Preview: Stripe: The Identity That Changed Fintech

project

How Stripe Built a Design Empire Beyond Payments

Raylo packaging boxes in soft pink carrying the two-colour switch pattern in pop blue

project

The square Raylo removes from its R comes back as a full stop

Jaguar Type 00 concept in French Ultramarine seen from the rear three quarter

article

Jaguar's Identity Reset: Bold Reinvention or Brand Erosion?

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

A corporate identity mark at building scale on a glass and steel facade

project

Studio Spotlight: Lippincott: Corporate Identity at Scale

ranking

Rebrand Before & After: 15 Identity Refreshes Analyzed

Close-up of serif letterforms from a luxury fashion logotype, showing fine hairline strokes and high-contrast type detailing

article

The Typography of Luxury: Why Serifs Still Rule High Fashion

Studios — 1

Airbnb

Home-sharing platform. Bélo mark and the 2014 DesignStudio rebrand; 2022 Categories redesign; Belong framework.