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Just Do It Is 35 Years Old. Here's Why It Still Works.

…do it." Wieden changed two words. The dark origin became the most optimistic tagline in sports marketing history. Why It Doesn't Age Most taglines anchor to a moment - a trend, a product…

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PEREGRIN: Olesia Stupiak's Falcon-Led Identity for a Ski Equipment Brand

…brand concept is based on the combination of speed and control — key values in mountain sports, where every movement must be deliberate. The peregrine falcon was chosen as the symbol…