COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos

COLE'D: WKNDHRS's Packaging for Cole Palmer's Premium Ice Line with Gopuff

Cole Palmer's "Cold Palmer" celebration becomes the hook for a premium ice brand, sold only on the Gopuff app in the US and UK.

Packaging design for COLE'D, Cole Palmer's premium ice line, a multi-year partnership between Cole Palmer and Gopuff, built at WKNDHRS. Exclusive to the Gopuff app in the US and UK.

Full Credits

DesignerWKND HRS

DesignerEmily Fiorini-Casamayouret

DesignerMelania Zilo

DesignerThiago ROCHA

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Ice is one of Gopuff's best-selling categories and one of the least innovated. Palmer's "Cold Palmer" celebration, a nickname fans gave him for staying composed under pressure, became the hook for turning a commodity product into a branded one. COLE'D was Palmer's first time developing a product from the ground up, involved directly in the concept, the packaging, and the content.

The range launched with three SKUs: Pebble Ice with Electrolytes (the world's first electrolyte-enhanced packaged ice, positioned for recovery and active use), Premium Craft Ice Spheres (shaped like a football, for drinks and watch parties), and Traditional Ice Cubes. All made from filtered, purified water.

COLE'D by Gopuff & Cole Palmer

Design · WKNDHRS · Packaging, Brand · 2025–2026

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos, image 1

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THE BRAND

COLE'D was created to transform one of the most familiar products in a grocery basket into a brand with cultural relevance. Developed in partnership with football star Cole Palmer and launched exclusively on Gopuff, the collection builds on Palmer's iconic "Cold Palmer" celebration to elevate ice from a commodity into a premium consumer product.

Working from an established name and symbol, the objective was to develop a visual identity and packaging system that could help introduce COLE'D as a recognizable lifestyle brand while remaining unmistakably Gopuff. Every design decision balanced personality with clarity, creating a system that could perform equally well across digital storefronts, retail imagery, and physical packaging.

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PERFECTLY FORMED, DISTINCTLY COLE'D. CRAFT ICE.

Precision-crafted soccer ball ice designed to elevate every pour.

COLE'D Ice by Cole Palmer & Gopuff — Gui Dossantos, image 8

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COLDER. CLEANER. CHARGED. THE WORLD'S FIRST ELECTROLYTE ICE.

Premium electrolyte pebble ice crafted from purified water. Clean structure, smooth edges, engineered to perform.

THE RESULT

The final identity centers around a bold, confident wordmark designed to remain instantly recognizable at every touchpoint, from mobile shopping interfaces to in-hand packaging. A flexible packaging system unified the product family while allowing each SKU to communicate its own purpose through color, typography, and product-specific messaging, whether highlighting electrolyte-enhanced Pebble Ice, the sculptural form of the Craft Ice Spheres, or the simplicity of Traditional Cubes.

Designed to align with Gopuff's visual language, the photography, color palette, and graphic system were optimized for fast recognition and high-impact merchandising across both digital and retail environments.

The scope included creative direction for the visual identity, wordmark development, packaging design, and final production-ready artwork across the complete COLE'D product line. The primary symbol was developed independently outside the scope of this engagement.