The peregrine falcon, one of the fastest birds alive and precise at speed, anchors an identity for skiers who value control in hard terrain.
created for those who value precision of movement, control,
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and confidence in challenging mountain conditions. The brand concept is based on the combination
of speed and control — key values in mountain sports, where every movement must be deliberate.
The peregrine falcon was chosen as the symbol of the brand — one of the fastest birds in the world.
It represents not only speed but also control over it: during flight, the falcon precisely calculates
its trajectory, maintains balance, and acts strategically. In the same way, the brand positions
its equipment — as a tool for confident movement and control on the slope.
The logo is designed in an engraving style to convey naturalness, craftsmanship, and a sense of brand heritage. Combined with modern typography, the identity creates a balance between classic aesthetics and technological performance, forming a recognizable brand image.
Originally published on Behance by Olesia Stupiak. View the original project.
