The Brand Audit Checklist
Used by 500+ founders to evaluate their brand before investing in design.
Recent Projects
How Stripe Built a Design Empire Beyond Payments
, Duolingo's Brand Identity — When a Mascot Becomes the Strategy
, Studio Spotlight — Pentagram's New Guard
, The Tropicana Rebrand — A $35M Lesson in Brand Equity
, The Typography of Luxury — Why Serifs Still Rule High Fashion
, Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?
, Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos
, Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems
, Notion's Identity System — When a Productivity Tool Becomes a Design Statement, Studio Spotlight — Dinamo Type Foundry and the Typography of Now, The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks, Figma's Visual Identity — How a Design Tool Built Its Own Brand Language