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Articles & work — 7

project

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

project

Two Squared: lolo yao's Mathematical Identity for a Coffee Brand

project

Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

Textured bio-material samples — seaweed, mycelium, and mushroom-derived packaging composites photographed in natural light

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…Paper and paperboard substrates infused with agricultural-waste fibers (tomato-vine waste, coffee grounds, eucalyptus byproducts, seaweed) to create distinctive papers that are still mono…

Monolithic single-material packaging in warm neutrals — minimalist luxury objects photographed on cream backdrop

article

Mono-Material Packaging: The New Definition of Luxury

…packaging (the crinkly pouches of snack aisles, the metallized plastic films on premium coffee, the composite tubes of skincare) became the standard in the 1990s and 2000s because they…

A corporate identity mark at building scale on a glass and steel facade

project

Studio Spotlight: Lippincott: Corporate Identity at Scale

…circle. The project's brief was driven by business strategy. Starbucks was expanding beyond coffee into tea, juice, bakery items, and consumer packaged goods. The existing logo, "Starbucks…

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

…selling oat milk is inherently a little absurd. Minor Figures, the UK-based specialty coffee and oat milk brand, has developed packaging that is clearly in conversation with Oatly…