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Articles & work — 4

project

Sillage: Sonya Shekhanova's 3D Motion Film for a Perfume

minnao : Packaging Visual System Design — OUT OF OFFICE

project

minnao: Out of Office's Scent Trail Packaging System from Taiwan

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

article

The Case for Naming Your Brand After a Person

…are almost immune to this drift. No one has ever used "chanel" as a generic verb for perfumery. The specificity of the name creates a legal and cultural firewall against the brand being…

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…the products they contain. Primary packaging is the product's immediate container: the perfume bottle, the watch case, the cosmetics compact. Here, packaging and product merge. An Aesop…