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Salsa Brava: Elynor Studio's Mythology-Led Packaging for a Mexican Salsa Brand

…a distinct personality to the brand. The illustration system extends across packaging, posters, and brand communications, creating a playful, cohesive, and recognizable visual identity…

project

Studio Spotlight: Pentagram's New Guard

…most celebrated work was built for physical media: book covers, architectural signage, poster campaigns, identity systems conceived primarily as printed stationery suites. The visual…

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

…illustrations, and a colour palette of black and teal that looks like it belongs on a concert poster rather than a beverage shelf. The packaging design, created with artist J.R. Goldberg,…

article

Oatly: The Brand That Weaponized Packaging as Editorial

…language) to a scale that demands attention. The effect is that the carton reads more like a poster than a package. Text that would be invisible on any other product becomes the dominant…

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…Aesop store and the first thing you notice is what is missing. There are no promotional posters. No seasonal window displays. No backlit photographs of models with improbable skin. No…