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Articles & work — 3

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

project

Sorbet d'Amour: Tuman Studio's Packaging for a French Glacier Founded in 1935

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

article

Oatly: The Brand That Weaponized Packaging as Editorial

…reproduce it. Most of these attempts fail, and they fail for instructive reasons. Innocent Drinks, the UK smoothie brand, pioneered a conversational packaging voice years before Oatly's…