Week 15 — April 6-12, 2026

The best brand design work published the week of 2026-04-06 through 2026-04-12.

Top Projects This Week

New Work

Instagram's 2024 Rebrand — When Color Became the Whole Brand

instagram, meta, platform-branding (+2)

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

New Work

Bluesky's Identity — The Antidote to Platform Aesthetics

bluesky, social-platforms, decentralized-social (+2)

Colorful postcard-style chocolate bar wrappers with illustrated Italian cultural icons arranged on a marble countertop in warm Mediterranean light

New Work

I AM ITALIANO — Happycentro Turns Chocolate Packaging into Collectible Postcards

i-am-italiano, sabadi, happycentro (+4)

Cult Brand Index

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

notion, brand-identity, saas-branding (+4)

New Work

Airbnb's Bélo, a Decade Later — The Case for Brand Durability

airbnb, belo, designstudio (+2)

This Week's Articles

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

Industry Signal

Mexico City Becomes a Design Capital — Slowly, Then All at Once

mexico-city, cdmx, design-capital (+2)

A Lisbon type foundry with wooden letterpress drawers of metal type, a print shop wall of display-typography posters, soft southern European afternoon light

Industry Signal

Lisbon's Design Renaissance Runs on Typography

lisbon, portugal, typography (+2)

Brand Breakdown

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

jaguar, rebranding, luxury-branding (+4)

Industry Signal

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

motion-identity, kinetic-branding, animated-logo-design (+4)

The Definition

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

designers-toolkit, figma, design-systems (+4)

Brand Strategy

The Minimum Viable Brand Is Dying — and Good

brand-strategy, startup-branding, minimum-viable-brand (+1)

Visual Identity

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

wordmark, logo-design, startup-branding (+3)

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

Brand Strategy

The Case for Naming Your Brand After a Person

brand-naming, eponymous-brands, brand-strategy (+1)

Visual Identity

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

figma, brand-identity, design-tools (+3)

The Edit

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Week 15 — April 6-12, 2026

Editor's Pick of the Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Top Projects This Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Bluesky's Identity — The Antidote to Platform Aesthetics

I AM ITALIANO — Happycentro Turns Chocolate Packaging into Collectible Postcards

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

Airbnb's Bélo, a Decade Later — The Case for Brand Durability

This Week's Articles

Mexico City Becomes a Design Capital — Slowly, Then All at Once

Lisbon's Design Renaissance Runs on Typography

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

The Minimum Viable Brand Is Dying — and Good

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

The Case for Naming Your Brand After a Person

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

The Edit

Week 15 — April 6-12, 2026

Editor's Pick of the Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Top Projects This Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Bluesky's Identity — The Antidote to Platform Aesthetics

I AM ITALIANO — Happycentro Turns Chocolate Packaging into Collectible Postcards

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

Airbnb's Bélo, a Decade Later — The Case for Brand Durability

This Week's Articles

Mexico City Becomes a Design Capital — Slowly, Then All at Once

Lisbon's Design Renaissance Runs on Typography

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

The Minimum Viable Brand Is Dying — and Good

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

The Case for Naming Your Brand After a Person

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

The Edit