Week 15 — April 6-12, 2026

The best brand design work published the week of 2026-04-06 through 2026-04-12.

Top Projects This Week

Instagram · 2026

Instagram's 2024 Rebrand — When Color Became the Whole Brand

A clean notebook with a small hand-drawn butterfly sketch in ink blue and a fountain pen alongside, on a pale linen surface with soft natural window light

Bluesky · 2026

Bluesky's Identity — The Antidote to Platform Aesthetics

Colorful postcard-style chocolate bar wrappers with illustrated Italian cultural icons arranged on a marble countertop in warm Mediterranean light

I AM ITALIANO · 2026

I AM ITALIANO — Happycentro Turns Chocolate Packaging into Collectible Postcards

Notion · 2026

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

Airbnb · 2026

Airbnb's Bélo, a Decade Later — The Case for Brand Durability

This Week's Articles

A Mexico City design studio interior with exposed brick walls, contemporary art, vintage modernist furniture and tall windows with high-altitude light

Industry Signal

Mexico City Becomes a Design Capital — Slowly, Then All at Once

Mexico City's design emergence isn't about tourism, studios, or Instagram-friendly cafés. It's about the slow accumulation of design infrastructure that finally passed a threshold.

Editorial · 2 min

A Lisbon type foundry with wooden letterpress drawers of metal type, a print shop wall of display-typography posters, soft southern European afternoon light

Industry Signal

Lisbon's Design Renaissance Runs on Typography

The press narrates Lisbon's recent design renaissance as a lifestyle story — architecture, tiles, creative migration. The real engine is less photogenic and more durable: it's the type foundries.

Editorial · 2 min

Brand Breakdown

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

A year after Jaguar's polarizing rebrand, we trace the decision from boardroom brief to public backlash and ask whether the metrics support the outrage.

Jaguar · 2 min

Industry Signal

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

Motion identity design is the new frontier of branding. How studios like Collins, Trollbäck, and DIA build kinetic-first brand systems replacing static logos.

Editorial · 2 min

The Definition

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

How to use Figma's variable modes to manage multiple brands from a single file — a practical walkthrough for design system leads and senior designers.

Editorial · 2 min

Brand Strategy

The Minimum Viable Brand Is Dying — and Good

The 2015–2022 default of "ship a logo and a color and call it a brand" has run out of distinctiveness. The brands making meaningful moves in 2026 are the ones investing earlier and deeper — and the market is starting to reward them.

Editorial · 2 min

Visual Identity

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

The wordmark vs logo mark debate is reshaping startup branding. Why more companies are choosing typography-only identities — and when it actually makes sense.

Editorial · 2 min

A still life of vintage luxury goods with personal-name branding — debossed leather tag, script-signed perfume bottle, embossed business card — on a neutral stone surface

Brand Strategy

The Case for Naming Your Brand After a Person

Eponymous brands — Hermès, Warby Parker, Tesla, Glossier, Aesop — are the category's most durable assets. The reasons are structural, not sentimental.

Editorial · 2 min

Visual Identity

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

A deep dive into the Figma brand identity — how its five-colour mark, type system, and playful aesthetic were built for design's most literate audience.

Figma · 2 min

The Edit

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Editor's Pick of the Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Top Projects This Week

Instagram's 2024 Rebrand — When Color Became the Whole Brand

Bluesky's Identity — The Antidote to Platform Aesthetics

I AM ITALIANO — Happycentro Turns Chocolate Packaging into Collectible Postcards

Notion's Identity System — When a Productivity Tool Becomes a Design Statement

Airbnb's Bélo, a Decade Later — The Case for Brand Durability

This Week's Articles

Mexico City Becomes a Design Capital — Slowly, Then All at Once

Lisbon's Design Renaissance Runs on Typography

Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?

Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

The Minimum Viable Brand Is Dying — and Good

The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks

The Case for Naming Your Brand After a Person

Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

The Edit