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How Stripe Built a Design Empire Beyond Payments, Duolingo's Brand Identity — When a Mascot Becomes the Strategy, Studio Spotlight — Pentagram's New Guard, The Tropicana Rebrand — A $35M Lesson in Brand Equity, The Typography of Luxury — Why Serifs Still Rule High Fashion, Jaguar's Identity Reset — Bold Reinvention or Brand Erosion?, Motion Identity Design Is Having a Moment — How Kinetic Brands Are Replacing Static Logos, Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems, Notion's Identity System — When a Productivity Tool Becomes a Design Statement, Studio Spotlight — Dinamo Type Foundry and the Typography of Now, The Anti-Logo Movement — Why Startups Are Betting on Typography Over Marks, Figma's Visual Identity — How a Design Tool Built Its Own Brand Language

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Week 20 — May 11-17, 2026

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