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Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

…cosmetics shelf, the bottles punctuate the rectangular-bottle category's monotony. Six scent variants receive six color treatments, each readable at distance as a color-field rather…

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The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…anticipation and creates the ceremonial quality that defines the Tiffany purchase experience. Scent. Some luxury brands incorporate scent directly into packaging materials. Louis Vuitton's…

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Brand of the Month: Aesop: How Restraint Became a Brand Signature

…washing your hands at the store's basin. The experience (the texture of the cleanser, the scent of the botanicals, the warm water, the considered environment) is the pitch. No claims are…