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Articles & work — 16

project

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

project

Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

project

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

article

Private Members' Club: The New Brand Extension Strategy

ranking

5 Brand Guidelines That Are Actually Worth Reading

article

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

ranking

25 Brand Guidelines Examples Worth Studying in 2026

Side-by-side comparison of Tropicana's original orange-with-straw packaging and the 2009 minimalist redesign that triggered a consumer revolt

article

The Tropicana Rebrand: A $35M Lesson in Brand Equity

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

article

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

guide

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

article

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

article

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Quiosco callejero Dinamo Specimen 2 abierto en una plaza

project

Studio Spotlight: Dinamo Type Foundry and the Typography of Now

article

Kinetic Logos: A Field Guide to Motion Identity Systems

TL;DR: Key takeaways Motion identity is not a style: it's a performative medium for a brand's argument. A static logo says what a brand is; a motion system says how it behaves. The…

A corporate identity mark at building scale on a glass and steel facade

project

Search

Articles & work — 16

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Private Members' Club: The New Brand Extension Strategy

5 Brand Guidelines That Are Actually Worth Reading

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

25 Brand Guidelines Examples Worth Studying in 2026

The Tropicana Rebrand: A $35M Lesson in Brand Equity

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Studio Spotlight: Dinamo Type Foundry and the Typography of Now

Kinetic Logos: A Field Guide to Motion Identity Systems

Studio Spotlight: Lippincott: Corporate Identity at Scale

Search

Articles & work — 16

Flux Coffee: Artsby Emde's Bean-Mascot Identity for a Conceptual Café

Ants Coffee: Tuman Studio's Self-Organizing Identity for a Brooklyn Café

Mikro: Sweety & Co.'s Packaging for a Microneedling Skincare Brand

Private Members' Club: The New Brand Extension Strategy

5 Brand Guidelines That Are Actually Worth Reading

Why Every Direct-to-Consumer Brand Looks the Same, and Who's Breaking the Mold

25 Brand Guidelines Examples Worth Studying in 2026

The Tropicana Rebrand: A $35M Lesson in Brand Equity

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Designer's Toolkit #3: Structuring Brand Guidelines Clients Actually Use

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Designer's Toolkit #1: Figma Variables for Multi-Brand Design Systems

Studio Spotlight: Dinamo Type Foundry and the Typography of Now

Kinetic Logos: A Field Guide to Motion Identity Systems

Studio Spotlight: Lippincott: Corporate Identity at Scale