Week 18 — April 27-3, 2026

The best brand design work published the week of 2026-04-27 through 2026-05-03.

Top Projects This Week

Studio Spotlight

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

wolff-olins, wally-olins, brand-agency (+2)

This Week's Articles

Brand Breakdown

Brand of the Month Preview: Stripe — The Identity That Changed Fintech

stripe, fintech, brand-identity (+3)

Oatly oat milk cartons with signature hand-drawn, typographically chaotic cream packaging arranged on a kitchen counter in morning light

Brand Breakdown

Oatly: The Brand That Weaponized Packaging as Editorial

oatly, packaging-design, brand-voice (+2)

Brand Breakdown

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

jaguar, jaguar-rebrand, rebrand-autopsy (+4)

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

Visual Identity

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

luxury-packaging, unboxing, brand-experience (+3)

A typographic specimen showing variable font axes — the same letter at multiple weights and widths on a neutral studio background

Visual Identity

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

variable-fonts, typography, design-systems (+2)

Brand Breakdown

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

mailchimp, rebrand, collins (+3)

The Edit

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Week 18 — April 27-3, 2026

Editor's Pick of the Week

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

Top Projects This Week

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

This Week's Articles

Brand of the Month Preview: Stripe — The Identity That Changed Fintech

Oatly: The Brand That Weaponized Packaging as Editorial

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

The Edit

Week 18 — April 27-3, 2026

Editor's Pick of the Week

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

Top Projects This Week

Studio Spotlight — Wolff Olins: Fifty Years of Brave Brands

This Week's Articles

Brand of the Month Preview: Stripe — The Identity That Changed Fintech

Oatly: The Brand That Weaponized Packaging as Editorial

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

The Variable Font Revolution: How One Technology Is Reshaping Brand Systems

Mailchimp's Rebrand: Two Years On, Did the Quirk Survive the System?

The Edit