Week 17 — April 20-26, 2026

The best brand design work published the week of 2026-04-20 through 2026-04-26.

Top Projects This Week

Studio Spotlight

Studio Spotlight — Lippincott: Corporate Identity at Scale

lippincott, corporate-identity, brand-consultancy (+2)

Studio Spotlight

Studio Spotlight — Collins: The Agency That Makes Brands Feel Like Movements

collins, brian-collins, brand-agency (+3)

This Week's Articles

The Definition

Kinetic Logos: A Field Guide to Motion Identity Systems

kinetic-logo, motion-identity, brand-animation (+2)

Industry Signal

Why Every Direct-to-Consumer Brand Looks the Same — and Who's Breaking the Mold

dtc-branding, brand-identity, visual-identity (+2)

Brand Breakdown

Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

spotify, brand-identity, tech-branding (+3)

A Copenhagen street scene with colorful townhouses, minimalist signage, a designer bike, and a Scandinavian storefront under soft overcast Nordic light

Industry Signal

How Copenhagen Became the World's Most Design-Literate City

copenhagen, danish-design, urban-design (+3)

Tokyo train station signage system with color-coded line identifiers, pictograms, directional arrows and bilingual typography

Visual Identity

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

tokyo, wayfinding, transit-design (+3)

Brand Strategy

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

chief-brand-officer, design-leadership, brand-strategy (+2)

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

Brand Breakdown

Brand of the Month: Aesop — How Restraint Became a Brand Signature

aesop, brand-identity, retail-design (+4)

The Edit

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Week 17 — April 20-26, 2026

Editor's Pick of the Week

Studio Spotlight — Lippincott: Corporate Identity at Scale

Top Projects This Week

Studio Spotlight — Lippincott: Corporate Identity at Scale

Studio Spotlight — Collins: The Agency That Makes Brands Feel Like Movements

This Week's Articles

Kinetic Logos: A Field Guide to Motion Identity Systems

Why Every Direct-to-Consumer Brand Looks the Same — and Who's Breaking the Mold

Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

How Copenhagen Became the World's Most Design-Literate City

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Brand of the Month: Aesop — How Restraint Became a Brand Signature

The Edit

Week 17 — April 20-26, 2026

Editor's Pick of the Week

Studio Spotlight — Lippincott: Corporate Identity at Scale

Top Projects This Week

Studio Spotlight — Lippincott: Corporate Identity at Scale

Studio Spotlight — Collins: The Agency That Makes Brands Feel Like Movements

This Week's Articles

Kinetic Logos: A Field Guide to Motion Identity Systems

Why Every Direct-to-Consumer Brand Looks the Same — and Who's Breaking the Mold

Spotify's Visual Identity Evolution: How Constraints Built One of Tech's Most Recognizable Brands

How Copenhagen Became the World's Most Design-Literate City

How Tokyo's Train Stations Became a Masterclass in Wayfinding Design

The Rise of the Chief Brand Officer: Why Design Has a Seat at the Table

Brand of the Month: Aesop — How Restraint Became a Brand Signature

The Edit