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Articles & work — 5

minnao : Packaging Visual System Design — OUT OF OFFICE

project

minnao: Out of Office's Scent Trail Packaging System from Taiwan

…explores Taiwan’s landscapes through scent. We developed the “Scent Trail” concept, where fragrance becomes a sensory coordinate—mapping place, memory, and movement. Each scent is assigned…

Sundae body mist bottles in jellybean forms with fruit suspended above them

project

Sundae Body Mists: Jo Cutri Studio Builds a Jellybean-Form Fragrance Line

Aesop apothecary counter with amber bottles and minimal black-and-white labels, shot in warm natural light after the L'Oréal acquisition

project

Aesop After L'Oréal: What Changed, What Didn't

…repositioning the brand from accessible luxury to true prestige. The biggest tell: Aesop's first fragrance collection launched with a media spend that would have been unthinkable under the previous…

A luxury unboxing moment — a rigid box opened to reveal tissue paper, ribbon, embossed details and a letterpress card on a marble surface

article

The Invisible Design of Luxury Packaging: Unboxing as Brand Experience

…scent directly into packaging materials. Louis Vuitton's tissue paper carries a signature fragrance. Abercrombie & Fitch (in its luxury-adjacent positioning era) famously pumped cologne…

Aesop amber apothecary bottles with minimal black-and-white labels arranged on a marble surface, lit by soft natural side light

article

Brand of the Month: Aesop: How Restraint Became a Brand Signature

…No seasonal window displays. No backlit photographs of models with improbable skin. No fragrance clouds engineered to ambush you at the threshold. Instead, there is a room (specific,…