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Camp Yerba: Forth+Back's Identity for Yerba Madre's First Camp

…environmental graphics and banners, to House identities, merchandise, and wayfinding, bringing the spirit of Camp Yerba to life through a cohesive visual language. Yerba Madre - Camp Yerba Brand…

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Salsa Brava: Elynor Studio's Mythology-Led Packaging for a Mexican Salsa Brand

…© 2026 Packaging Design Salsa Brava is a salsa dip brand inspired by the culture and spirit of Mexican street food, celebrating togetherness, strong character, and bold visual expression…

project

Sorbe: Cansu Merdamert's Fox-Led Identity for a Sherbet Drinks Brand

…centres on a bespoke fox character, created to reflect Sorbe’s curious, agile and nature-led spirit. Expressive typography, bold colour and a layered label system, drawing on stamps and seals…

project

Home Bake: Little Mak's Butter-Yellow Booth for the Taipei International Food Show

…visual extensions for the brand character. To emphasize the brand's "handcrafted" and "pure" spirit, I illustrated various baking scenarios, from mixing batter to showcasing final products…

article

Seaweed, Mushroom, Mycelium: The Bio-Material Packaging Wave

…to watch: Dell packaging (years-running), IKEA packaging (multi-year rollout), boutique spirits brands using mycelium shippers, cosmetic brands in the premium skincare category. Bio…

article

Jaguar's 2024 Rebrand, Two Years Later: Autopsy of a Category Reset

…that served as ministerial cars in multiple British governments, and the F-Type as the spiritual successor to the E-Type. It had almost none in the buyer Jaguar's 2025–2028 plan required…

project

Studio Spotlight: Lippincott: Corporate Identity at Scale

…accessibility that differentiated it from the cost-cutting austerity of competitors like Spirit and Frontier. Lippincott's solution centered on a single graphic element: the heart. The…