Yerba Madre - Camp Yerba — Forth+Back® Studio

Camp Yerba: Forth+Back's Identity for Yerba Madre's First Camp

Four days of shared rituals and outdoor adventure get their own camp aesthetic, one that extends the Yerba Madre brand and stands apart.

Camp Yerba is the inaugural camp experience by Yerba Madre. Built around four days of shared rituals, outdoor adventures, and communal experiences, the camp fosters connection through a layered sense of culture and belonging in the Yerba community.

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Forth+Back developed the visual identity for the experience, crafting a distinct camp aesthetic that extends the Yerba Madre brand while standing as a world of its own. The system spans environmental graphics and banners, to House identities, merchandise, and wayfinding, bringing the spirit of Camp Yerba to life through a cohesive visual language.

Yerba Madre - Camp Yerba

Brand Identity / Creative Direction / Campagin

Camp Yerba is the inaugural camp experience by Yerba Madre. Built around four days of shared rituals, outdoor adventures, and communal experiences, the camp fosters connection through a layered sense of culture and belonging in the Yerba community.

Forth+Back developed the visual identity for the experience, crafting a distinct camp aesthetic that extends the Yerba Madre brand while standing as a world of its own. The system spans environmental graphics and banners, to House identities, merchandise, and wayfinding, bringing the spirit of Camp Yerba to life through a cohesive visual language.