
LUE is an internal glow-up. A collagen supplement brand built for the clean-girl era — people who want radiant skin without heavy makeup. The challenge was to create packaging that feels less like a supplement and more like a beauty essential.

Clean whites, muted tones and a bold wordmark make a collagen supplement read less like a pill bottle and more like a beauty essential.

LUE is an internal glow-up. A collagen supplement brand built for the clean-girl era — people who want radiant skin without heavy makeup. The challenge was to create packaging that feels less like a supplement and more like a beauty essential.
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Direction
The design leans into a minimal, modern aesthetic — clean whites, muted tones, and bold typography. The name LUE takes center stage, making the packaging feel like something you’d leave on your vanity on purpose.










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Originally published on Behance by Anastasiia S.. View the original project.





